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Area Sales Manager (Agriculture)


At Ben Burgess its been our mission since 1931 to be the leader in our industry by offering excellent customer experiences and an inspiring place to work.

Our Area Sales Managers report into the Group Sales Manager and is responsible for delivering new business and existing business sales from a portfolio of brands. Through carefully managing the relationship and matching the right products / services to the customers’ needs you achieve your sales target whilst delivering the exceptional Ben Burgess customer experience our customers expect whilst maintaining profitability. This is a field sales role and as a result you will spend most of your working day either out on site, visiting customers or building new relationships with prospective customers, a company vehicle is provided. This role encompasses the whole sales cycle from creating new leads / opportunities right through to customer delivery and follow up.

This role is perfect for an experienced sales person who is either currently working in the agricultural industry or who has an interest and understanding of the agricultural industry with full product training provided for the right candidate. We have a fantastic customer base already but have so much scope in an area of our business that is expanding. As a result, you will not just be nurturing our existing customers / known potential customers but also creating new opportunities from scratch and building up these relationships. No matter what you’re doing you will always be focused on delivering the exceptional Ben Burgess customer experiences our brand is renowned for.

Area Sales Manager accountabilities include:

  • Achieves Sales Performance targets as set out by direct line manager.
  • Representing the Dealership and portfolio of brands to customers in define sales area of responsibility.
  • Maintains up to date product knowledge.
  • Attending customer focused events.
  • Working closely with the BB Finance teams to ensure customers are able to obtain the right finance package for their needs and purchase.
  • Conducts demos of new equipment when required and in-line with sales process / guidelines ensuring customers fully understand the products, benefits and ease of use.
  • Ensuring products are delivered to customer in-line with brand and company guidelines and the customer experience is first class.
  • Putting the customer experience first, ensuring customers experience during and post-sale as exceptional and achieve high levels of customer satisfaction in-line with Ben Burgess and brand customer satisfaction surveys.
  • Builds strong and loyal relationships with customers within the sales area.
  • Ensuring all databases and customer information is kept up to date and managed in accordance with GDPR and other legalisation.
  • Working closely with marketing and Group Sales Manager(s) to build campaigns to drive business sales performance.

We look for:

  • Sales experience in equipment sales or high capital value products £100k+ unit price, ideally with agricultural machinery but not essential.
  • Ideally experience with agriculture franchise or similar products / services.
  • Someone who is highly drive to success and has a track record of sales success.
  • High levels of personal integrity.
  • Excellent and professional customer relations skills.
  • Ability to work extended hours when required to meet the demands of our customers.
  • Full UK driver’s license

About us

Ben Burgess has been serving the local farming community since 1931 and has supplied grounds care equipment since 1962. As one of two original John Deere dealers since the brand entered the UK market in 1965, Ben Burgess is also the supplier of several other leading manufacturers in the agricultural, construction and grounds care industries including Grimme, Hitachi, Manitou, Weidemann, Kuhn and Timberwolf. We have six depots in East Anglia; Aylsham, Beeston, Coates, Ellington, Newmarket and Norwich with specialist sales, parts, service and hire teams covering Norfolk, Suffolk, Cambridgeshire, Essex, Bedfordshire and Northamptonshire. We also specialise in selling quality used agricultural, construction and grounds care machinery across the UK or for export worldwide. The core values central to the success of our company are safety, quality, respect, integrity, commitment and professionalism. We strive to deliver the best quality products and services to all our stakeholders. We have a sales force specialising in various fields of expertise, 85 highly trained technicians, dedicated parts teams and a comprehensive hire department serving our agricultural, construction and grounds care customers. We are proud to hold the Royal Warrant as suppliers of agricultural machinery. We began supplying the Royal Estate at Sandringham with Marshall tractors in 1931 and have continued to the present day, currently supplying John Deere equipment.
  • Dealer name BEN BURGESS & CO LTD
  • Location Oakham
  • Reference 4550
  • Division Agricultural Products
  • department Sales
  • Type of contract ft
  • expires at 31/07/2020
Contact details
  • Contact person mr. Michael Casanova
  • Location Oakham
  • Address Woodside Farm Industrial Estate Ketton Rd LE15 8QG
  • Email
  • Phone 01603628251